Precisely what is Digital Marketing?

From your own website itself to your web branding assets — digital advertising, e-mail marketing, online brochures, and beyond — there’s an enormous spectral range of tactics and assets that are categorized as the umbrella of digital marketing. As well as the best digital marketers have a definite picture of how each strategy or asset helps their overarching goals.

Here’s an instant rundown of a few of the most typical assets and strategies:


  • Your website
  • Blog posts
  • Whitepapers and ebooks
  • Infographics
  • Interactive tools
  • Social media stations (Facebook, LinkedIn, Twitter, Instagram, etc . )
  • Received online coverage (PR, public mass media, and reviews)
  • Online lookbooks and brochures
  • Branding possessions (logos, fonts, etc . )


The procedure of optimizing your website to ‘rank’ higher browsing engine search engine pages, therefore increasing the quantity of organically grown (or free) traffic that your website receives.

Content Marketing

The promotion and creation of content assets for the purpose of producing brand awareness, traffic growth, to generate leads, or customers.

Inbound Marketing

Inbound marketing identifies the ‘full-funnel’ method of attracting, converting, shutting, and delighting customers using online content.


The practice of promoting your brand as well as your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every right time your ad is clicked. One of the most typical types of PPC is Google AdWords.

Affiliate Marketing

A kind of performance-based advertising where you obtain commission for promoting someone else’s products on your website.

Native Advertising

Native advertising refers to advertisements that are content-led and featured on a platform alongside other primarily, nonpaid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people for the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, sites, and other content-based websites. It’s much like traditional PR, but in the online space.