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Each week, we seek expert advice to help a small or medium-sized business overcome a key issue. WineAlign, a Web-based business that helps oenophiles select the perfect wine for any occasion, has spent $511,000 in software development fees since starting up in 2008. “And that’s just development,” says founder Bryan McCaw. “Not testing, quality assurance or anything else. The total is probably double that.” That’s a lot of money for a company of five full-time people. Worse, Mr. McCaw thinks he’s still falling behind because technology is evolving so fast. “We all know that the future is mobile,” he says….